Craft Show Tent Advice

So today's story is about buying a tent. Well, it is not so much a story as some sage advice. For the last two weekends, I have listened to the same person ranting about the new tent she purchased. And then buying another tent and making exactly the same mistake! I wish I had photos of all of this to show y'all.

So here's the deal- if a tent says it's 10x10 feet, what does that mean? Well, as it turns out it can mean a couple of different things. You've GOT to read the fine print- the part where they tell you how large the shaded area is. You see, while the bottom of the tent may be 10x10, the top could very well be 8x8. What's that, you say- how can this be? It is the difference between a 'slant legged' and a 'straight legged' tent. So when you read the package, if it says it is 10x10 and it also says it has 64 feet of shade, it is a slant legged tent. Why would anyone want one of these, you ask? Well, because they are cheaper than the straight legged variety, which have 100 feet of shade. And, in case you're thinking- well, two feet isn't all that much, and I can save $40, remember you are actually losing 36 square feet- more than 1/3 of the area.

Got a small setup? The extra room is still nice because you can pull your stuff in to the middle for extra shade and to keep yourself out of a little rain. But these babies are NOT waterproof- they are shade canopies, that's all. They may keep a bit of light rain at bay, but in a rainstorm, they are only marginally useful. Better than nothing, but you are still going to want to have some extra covering for your tables.
Also remember to think of the color of the tent. Some shows only allow particular colors (white is popular), so be aware of that too. White is also nice because it doesn't affect the color of your goods.

And weights are very important! Wind can wreak havoc with a tent. Folks can get pretty inventive with tent weights- tubes filled with sand, concrete weights and bottles full of water are all popular, or you can purchase weights.

Hmmm... what else? Well I never leave my product at an outdoor show, but folks who do often lower their tents overnight- better for both wind and unwanted browsers.

ISGB Glass Bead Evolution Advertising

Just a very quick little post. I have just recently gotten a new work-from-home job as the advertising sales representative for the ISGB's (International Society of Glassbeadmakers) new publication. Woo-hoo! I really needed another source of income, hence the happy face.

We're publishing a brand new magazine called Glass Bead Evolution- you can see from the official blurb that follows that this magazine is going to be expanding to include other mediums and to be available to non-members in digital format. It's an exciting idea, and I'm happy to be a part of it. Ads go from a premium classified size all the way up to full page. If you want more info, or to see the media kit, email me at sales@isgb.org

   "2013 is an exciting year for the International Society of Glass Beadmakers (ISGB), the leading organization for the promotion, education, and appreciation of the art of glass beadmaking for wearable, sculptural, and functional art. With its new mission, direction, and marketing and communications programs, ISGB is introducing its new publication, Glass Bead Evolution, with content that will complement its new mission statement, programs that move the organization forward, and directions that will make the magazine more than a membership publication. The organization plans on continually expanding its readership and target audience, and will strive to provide artists, designers, educators, studios, galleries, suppliers, and museums opportunities to reach new markets.

  Glass Bead Evolution is a magazine created by beadmakers for beadmakers and yet is inclusive of other artisan mediums. Every issue will feature a complementary medium while maintaining a strong emphasis on glass. Moreover, it will be in both print and digital formats and available to both members and non-members reaching artisans worldwide.

  Glass Bead Evolution provides its readership robust content that includes insight into artists’ private worlds, tours of fascinating venues, tips and techniques for both glass and complementary mediums, a showcase of exquisite work, and reviews of tools, materials, tutorials, and books.

 ISGB is currently celebrating its 20th anniversary. We hope you will join us in our journey into the next 20 years. "

Keep the Customer Satisfied, Satisfied...

I had a rather bizarre conversation the other day with the owner of a fairly new online business. He was interested in having a few of my items available through his site. Seemed like a nice guy, we had a good talk, and then I went home, looked at the site and started thinking... Hmmmm...

One thing he mentioned was a current customer who was giving him a bit of trouble about some slow shipping. He apparently had his hands full, and had to hold off on sending out their order. I mentioned that I always send shipping notification out when I ship something. Etsy has made that so simple now- a pre-written note I can just punch a button and send, and I can even add a clickable tracking number. He said he just didn't have time to send out shipping notification. Really?  Well...

A couple of days later I placed an order with a company I'd never done business with before. And guess what- no shipping notification. So what happened? Well, I waited 6 days and emailed to ask the status. No reply. The next day I waited for the mail to arrive- still nothing, so I called. Of course it was on the way. But I don't think this was much of a time-saver for them since they had to go back and look it up and talk to me on the phone.

In the meantime I was getting a bit peeved. I find I am not very patient when I order online. I send the $$ in good faith, and then I really want to know when it's on the way. After all, I have no idea who you are or what your policies are. An automatic message only goes so far- I still want to know when MY package is on the way- and how it's being shipped so I know who to look out for.

So back to the new online company. Another thing he mentioned was that his customer could not possibly be in a rush to get his product as they couldn't use it for months. Second guessing the customer never seems like the best business plan to me. What if they are doing this as a test- they want to find out how quickly you ship and what kind of customer service you give- well, you've just failed miserably.

I work hard on customer service, always trying to give a bit more than expected- a little note on one of my own special cards, an extra 'lucky' bead, careful packaging. I find communication is key, especially if there is any problem with an order. Yes, we all make mistakes from time to time. I always apologize, offer to cancel the order, and offer a bit of something extra- whether it's free shipping, a discount or a freebie if there is any type of problem whatsoever. Why? Because repeat customers are my favorite kind!

Alright- this has been a bit of a rant! In conclusion, I think the best policy is to treat the customer as you would like to be treated!

Pricing bead sets

I have recently decided to try making and selling sets of beads on etsy. Mostly small sets of spacers at this point. I made several sets, timed myself and my bead cleaning buddy, and then tried to figure a price. Who ever thought that would be the hard part.

I figured that, with the time involved, expenses, etc., I would need to charge about $4-5 a bead. Hmm, that meant a set of five small spacers would be about $25. That sounded a little high, so I did some searching on etsy to see what other folks were charging. Surprise! Spacer beads for $1 to $2.

Now I'm not exactly a math whiz, but when a set of beads takes about 25 minutes to make and you charge $12 for it, that doesn't seem like it could be cost effective in any way. Sounds like a lot of money? $24 an hour? Are you considering supplies, gas, paypal and etsy fees, income tax, and the time it takes to photograph and list those beads? If you look at all of that, I'd say you might just as well cut that income in half- $12 an hour is really not that great a wage. And that wage only applies if you can sell every bead you make at the price you set.
So my bead sets are priced in between what I feel they should cost and what others might sell for. They are a bit more complex than those beads that are less, so I'm hoping that will be a good selling point. Guess I'll just have to sit here on my hands and wait to see what happens!

Shopping Locally

OK, I'm about worn out with all the TV and newspaper ads telling me what I can buy where for what price. So I'm here to tell you some ways you can support your local artisans, shops and community instead of mass merchants. It's easy, it's fun, and you can feel good about your purchases.

Here are a few of the places you might find locally-made, high quality gifts for your loved ones.

1) Your local farmer's market. Ok, I will be writing a separate blog about this sometime soon, but markets in a lot of areas stay open until Christmas. Though many of the farmers no longer have produce for sale, the local artisans and food producers are still hard at work making amazing things, and will be at the market. A few I know of-

*** Baton Rouge, LA. has a wonderful arts market associated with their farmer's market once a month, and in December the artisans are there every Saturday.

*** Little Rock, AR. has a variety of vendors who set up all winter long. You can find lampwork glass ( that's me!), fused glass, jewelry, candles and paintings among other things.

*** Ithaca, N.Y.- yep, believe it or not, many of the regular artisans will put on the old electric socks and sell at this open-air market til Christmas.

So if there is a farmer's market in your area, be sure to check and see if it keeps going into the winter.

2) Local galleries. A somewhat obvious choice, many galleries specialize in local art. And they have more than paintings for your walls. There's jewelry, glass, and loads of other wonderful work for sale. Here in Little Rock, I must recommend Gallery 26. Not just becase I have some work there, but because it's a great place to find interesting, unusual, handmade things.

3) Gift shops. Not sure if your neighborhood gift shop supports local artisans? Call and ask!

4) Museum stores. These can be incredible treasure troves. The Historic Arkansas Museum gift shop, for instance, has all kinds of handmade gifts like soap, candles, pottery, jewelry (yes, mine is there) and woodwork. All of it is locally made, and there is a special section for each artisan- a nice way of showcasing each person.

5) Craft shows. A great way to meet the makers of the items, and find out a bit more about them. Take your time and look around. These can be a bit overwhelming. If you live in Arkansas, don't miss the Arkansas Craft Guild's Christmas Showcase on December 4,5 and 6 at the Statehouse Convention Center.

6) Don't want to leave your house? You can shop locally online easily. Etsy, for instance has a feature called 'shop local'. Just enter your hometown, and etsy will find sellers who live right in your area. Here's a link to that: http://www.etsy.com/shop_local.php

No matter what you might need for the holidays, think local first. Support your local farmers and food producers, local artisans, small local shops, and your local economy, for a more friendly, less frenzied holiday season.

Do the Math

As you attempt to get your home-based art or craft business off the ground, you may be approached by folks who have shows they would like you to participate in, or shops they want you to sell your products in. Here’s my special tip to help you make these important decisions- do the math! It’s very important to figure out how much something is really going to cost you before you sign on the dotted line and turn over your hard-earned money. What do I mean, how much it’s really going to cost you? Well, first and most important is the booth fee, or percentage the shop will take off the top. Booth fees are pretty straightforward.
Here’s an example. Let’s say I have heard about a show with a $100 booth fee. A fee of $100 is just that, no hidden costs, no percentages. But what, exactly, would I need to sell to make that kind of fee a sensible investment? I have often heard that a booth fee should be no more than 20% of your gross. So if I pay a booth fee of $100, I would want to bring in at least $500.
I would think about the number of hours the show lasts, the amount of inventory I predict I can have in my booth, etc. Does it seem feasible? I have found, in the larger shows I have done, that I can generally sell maybe 20-25% of the stock I have on hand. So for a show like this I would want to have at least $2000 worth of product on hand. I know that can be easily done. Now how about the hours of the show? Well, let’s say the show is just one day- a Saturday from 10am to 8pm. That’s 10 hours. Ok, so if I sold an average of $50 worth of items an hour, I could make that booth fee. Do-able? Well, probably.
There are plenty of other considerations, though. Is it in town? That means no hotel and minimal gas costs. Is it a juried craft show? I find that that is what draws the type of customers I am looking for. Is it indoors or outdoors? Bad weather can ruin your chances of having a good day at an outdoor show. Do I know anyone who has done the show? What do they think? This is a starting point, though folks have different ideas of what a ‘good show’ is.
All of these things and many more should be taken into consideration, but doing the math on that show fee is the first, very important step.
Here’s an example a friend presented me with recently- a craft mall situation where he would pay $100 a month, plus 15% of his sales. Hmmm… That sounded a little iffy to me, so I did the math for him. Here’s what I told him. Well, if you sold $1000 worth of your product a month, you would pay that $100 rent, plus another $150 a month in fees. That’s 25% of your sales. Is that sensible for you? Well, he knew from previous shop experiences that it was pretty unlikely that he would sell $1000 worth of product in one shop in a month. And if he sold less, the percentage he would be paying the shop would just go up. For me, the answer was a definite no. I don’t think he’s going to do it either.
Yes, there may be times when you just want to take the plunge, roll the dice, and see what happens. But I’d strongly suggest that you first do the math, and not delude yourself about how things will turn out financially in the end.
Hope this helps with some of those difficult show decisions!